Guest:

Rachel Duran, manager of talent acquisition marketing, CA Technologies

The employer brand has emerged as one of the most important tools for today’s recruiters. In fact, 75% of job seekers consider it before they even apply, according to a recent CareerArc study. But what exactly is it? And how can you influence and shape it to attract the type of talent your business needs?

In this episode of HR Break Room, Rachel Duran, manager of talent acquisition marketing at CA Technologies, joins us to look at what one of the year’s most anticipated movies can tell us about the employer brand. In this conversation, we discuss:

• what the employer brand entails and why it matters
• the importance of keeping your employer brand transparent and true to your organization’s culture
• how to ensure your employer brand stays away from the dark side in order to attract the right people

Learn more about your employer brand by taking our quiz.

Guest:

Dave Ryan, director of the Illinois State Council of the Society for Human Resource Management (SHRM)

With the holiday season among us,so is your year-end office party. These festive get-togethers can be a great way for the entire company to celebrate the accomplishments of the last 12 months. While these parties are planned to be fun, they also can be a potential source of HR violations. Are you prepared?

In today’s special episode of HR Break Room, Caleb talks with the director of SHRM’s Illinois State Council, Dave Ryan, about the dos and don’ts organizations can implement to ensure all attendees have a wonderful and safe time. In this talk, they discuss:

• how HR can create a work environment that is festive and casual, yet also professional
• the best way to enforce a dress code and other policies
• the responsibility of HR to monitor and address the inclusion of alcohol